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Meet the Beetles

March 18th, 2013, 3:56 pm

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Reply nazistoner, March 18th, 2013, 4:01 pm

Published in Zenith February 19, 2013.

We can't say for sure whether the 2013 Superbowl Volkswagon "Get Happy" ad was racist, but it features a fellow Minnesotan talking in Blackvoice to pitch a former Nazi could we resist? And who better to comment on inappropriateness than a comic strip starring a Hitler lookalike?

Most amusing is how the ad's creator, the unfortunately-named Tom Kuntz, dodged a question about the inevitable backlash in an Ad Age interview, saying, "I have not been following the response very closely." Yeah, this guy's an advertising bigshot and he doesn't check out the response? Just like he didn't figure out in advance that controversy would make more people watch the ad. He must have learned from our ol' pal Willie Horton that you can win big playing the race card, so long as you do it just coyly enough that you can deny it was on purpose.

And we've stepped into his little trap by bringing even more attention to it. Though not to worry, our readers can't afford a Volkswagon anyway.

Reply Advertisement, July 24th, 2019, 4:31 am

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